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Privacy Policy

Last updated: 11 August 2026

Art by Vicky Whitlam respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information I collect when you visit my website, contact me, purchase artwork or prints, sign up to my newsletter, or commission a piece of artwork from me. It also explains how I use, store and protect your information.

1. Who I am

Art by Vicky Whitlam is a UK-based art business.

If you have any questions about this Privacy Policy or how your personal information is used, please contact me at:

Email: sales@artbyvickywhitlam.co.uk

2. What personal information I collect

Depending on how you interact with my website and business, I may collect:

When you place an order

I may collect your:

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number, where provided

  • Details of the products you purchase

  • Order and payment information

Payment information is processed by the payment provider used at checkout. I do not need to store your full card details myself.

When you contact me

If you contact me by email or through a contact form, I may collect your name, email address, telephone number and any other information you choose to provide.

When you enquire about a commissioned artwork

If you ask me to create a bespoke pet portrait or other commissioned artwork, I may collect:

  • Your name and contact details

  • Details about the artwork you would like

  • Information about your pet or subject

  • Photographs that you provide for the commission

  • Any other information you choose to provide to help me create your artwork

Photographs provided for a commission are used to create the artwork and to communicate with you about your commission.

I will not use photographs of your pet or other personal images for advertising or social media without appropriate permission.

Newsletter

If you choose to subscribe to my newsletter, I will collect your email address and use it to send you updates, news, new artwork, offers and other information about Art by Vicky Whitlam.

You can unsubscribe from marketing emails at any time by using the unsubscribe option in the email or by contacting me.

Information collected automatically

When you visit my website, certain technical information may be collected automatically, such as your IP address, browser type, device information, pages visited and information about how you interact with the website.

This information may be collected through cookies or similar technologies.

3. How I use your information

I use your personal information where necessary to:

  • Process and fulfil your orders

  • Take payment and arrange delivery

  • Respond to enquiries

  • Create commissioned artwork

  • Communicate with you about your order or commission

  • Provide customer service

  • Keep appropriate business and financial records

  • Maintain and improve my website

  • Understand how visitors use my website

  • Detect and prevent fraud or misuse

  • Send marketing communications where you have agreed to receive them

  • Comply with legal and regulatory obligations

I will only use your personal information for purposes that are appropriate and lawful.

4. Lawful basis for using your information

Depending on the circumstances, I may rely on one or more of the following lawful bases:

Contract: Where I need your information to process an order or fulfil a commission you have requested.

Legal obligation: Where I need to keep or disclose information because I am legally required to do so, for example for accounting or tax purposes.

Legitimate interests: Where it is necessary to operate and improve my business, communicate with existing customers about relevant services, maintain website security or prevent fraud, provided that my interests do not override your rights.

Consent: Where you have given permission for a particular use of your information, such as certain marketing communications or non-essential cookies.

5. Who I share your information with

I may share personal information with trusted third parties where this is necessary to operate my business, process your order or provide services to you.

These may include:

  • Website and e-commerce service providers

  • Payment providers

  • Delivery and postal services

  • Email/newsletter providers

  • Website analytics providers

  • Professional advisers, where necessary

  • Government, regulatory or law-enforcement authorities where I am legally required to do so

I only share information where there is a legitimate reason for doing so.

Important: The specific providers listed here should be checked and updated to match the services actually used by the website.

6. Payment information

Payments made through the website are processed by the payment provider offered at checkout.

Your payment details may therefore be processed by that provider in accordance with its own privacy policy and terms.

I do not intend to store your complete payment-card details on my own systems.

7. Cookies and analytics

My website may use cookies and similar technologies.

Some cookies are necessary for the website to operate, for example to allow shopping-bag and checkout functions to work.

Other cookies may be used for purposes such as website analytics or understanding how visitors use the website.

Where required, non-essential cookies will only be used where the appropriate consent has been obtained.

You can control cookies through your browser settings and, where provided, the website's cookie settings.

The specific cookies and analytics services used on the website may change from time to time, so this section will be reviewed and updated when necessary.

8. Photographs supplied for commissions

If you provide photographs of your pet or another subject for a commissioned artwork, I will use those photographs primarily for the purpose of creating your artwork and communicating with you about your commission.

I will take reasonable steps to keep photographs and other information you provide secure.

If I would like to use a photograph, finished artwork or other material relating to your commission for promotional purposes, I will ask for appropriate permission where required.

9. How long I keep your information

I will only keep personal information for as long as it is reasonably necessary for the purpose for which it was collected.

Some information relating to orders, payments and business transactions may need to be retained for longer because of accounting, tax, legal or regulatory requirements.

Information relating to enquiries and commissions will normally be kept for as long as necessary to deal with the enquiry or complete the commission and for a reasonable period afterwards.

Marketing information will be kept until you unsubscribe or otherwise withdraw your consent, unless there is another lawful reason to retain it.

When information is no longer required, it will be securely deleted or anonymised where appropriate.

10. Keeping your information secure

I take reasonable steps to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

11. Your data protection rights

Depending on the circumstances and applicable law, you may have rights including:

  • The right to ask for access to the personal information I hold about you

  • The right to ask for inaccurate information to be corrected

  • The right to ask for information to be erased in certain circumstances

  • The right to ask for processing to be restricted in certain circumstances

  • The right to object to certain processing

  • The right to withdraw consent where processing is based on consent

  • The right to data portability where applicable

If you would like to exercise one of these rights, please contact me at:

sales@artbyvickywhitlam.co.uk

I may need to verify your identity before responding to a request.

12. Marketing communications

If you subscribe to my newsletter, I may send you information about new artwork, prints, commissions, events, offers and other Art by Vicky Whitlam news.

You can unsubscribe at any time by clicking the unsubscribe link in a marketing email or by contacting me.

13. Children's information

My website is not specifically directed at children, and I do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to me without appropriate consent, please contact me so that I can take appropriate action.

14. Links to other websites

My website may contain links to other websites or services.

I am not responsible for the privacy practices or content of websites operated by third parties. You should check the privacy policy of any external website you visit.

15. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my business, website, the services I use, or applicable legal requirements.

The latest version will always be published on this page, together with the date it was last updated.

16. Complaints

If you have concerns about how I have handled your personal information, please contact me first at:

sales@artbyvickywhitlam.co.uk

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has not been handled appropriately.

You can find information about making a complaint on the ICO's website.

17. Contact

If you have any questions about this Privacy Policy or how your personal information is used, please contact:

Art by Vicky Whitlam
Email: sales@artbyvickywhitlam.co.uk

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